Haacht Brewery extends its SUPER 8 range with a SUPER 8 Saison

Haacht Brewery, a Belgian family brewery with a rich history, launched its new SUPER 8, a Saison-style beer, at Horeca Expo 2017 – the annual trade fair for entrepreneurs in the hospitality industry. The newest recruit is a dark blonde, naturally cloudy harvest beer, brewed with no fewer than five different grains: rye, malt, oats, wheat and spelt. Consumers can now enjoy all the flavour of a speciality beer at a relatively low alcohol volume of 4.8%.

In the past, Saison beers were a typical regional product in the Hainaut Region. These beers were originally brewed on farms in winter, to be served as a thirst-quencher to field workers in the spring. Unlike more traditional Saison beers, our SUPER 8 Saison is not fully fermented, resulting in a fuller body and flavour. It is also the only Saison-style beer to be brewed with galangal, an exotic root that is similar to ginger. The result is a spicy blonde beer, that literally titillates your taste buds.

Flavour profile

• colour: naturally cloudy dark blond beer
• nose: strong hints of galangal
• taste: starts out with a kick of spice, transitioning into a distinctive body, delivering a deliciously spicy finish.
• pairing: delicious with brawn, Gorgonzola cheese and roast chicken. Also pairs nicely with a lemongrass-seasoned shrimp tempura

The SUPER 8 range

Haacht Brewery launched SUPER 8 in November 2016, making this Saison the fourth member of the SUPER 8 clan, after the gluten-free SUPER 8 Export, the refined and balanced Super 8 IPA and the super spicy SUPER 8 Blanche. The SUPER 8 beers won two awards in a very short space of time: just three months after its launch, SUPER 8 Blanche took home roped in a World Beer Award. At the most recent Brussels Beer Challenge, SUPER 8 IPA came first in the “Pale & Amber Ale: English IPA” category at the Horeca Expo trade fair.

Boudewijn van der Kelen, Marketing Director at Haacht Brewery: “We continuously strive to innovate by launching new beers, as the new generation of Belgian beer drinkers enjoys variety and new stimuli. Today’s world has become a global village. Nowadays everyone often has access to different flavours and cultural influences. Consumers expect to encounter this amazing variety and the many impulses on menus when they go out clubbing or drink beer.”

“Haacht Brewery is brewing SUPER 8 with this group in mind. This national beer brand offers a growing range of modern beers. What’s so fun about this range is that you can easily switch between familiar and lesser-known beer styles. Every new SUPER 8 beer is designed to cater to this appetite for new flavours, guaranteeing quality, variation and the kick of a new discovery”, Boudewijn van der Kelen concludes.

SUPER 8 Saison will be available in bars and restaurants, from premium beer warehouses (including Prik & Tik) and exclusively in Delhaize supermarkets as from January 2018.

Technical data SUPER 8 Saison

• Fermentation: high fermentation beer, naturally cloudy
• Perfect serving temperature: 8°C
• Alcohol volume: 4.8%
• Shelf life: 9 months in bottles

Check out www.super8.be for further information.