Haacht Brewery targets festivals and events with its Primus premium Pilsner beer

Haacht Brewery, a Belgian family brewery with a rich history, kicked off the festival season in mid-May at Fire is Gold, Belgium’s first ever real hip-hop festival. But that’s not all, as Haacht Brewery is sponsoring eight other festivals or events this summer with its Primus premium Pilsner beer, including Paradise City, WECANDANCE, the Ghent Festivities, W-Festival and Kamping Kitsch. During the 2018 and 2019 festival season, this impressive line-up will be extended with Laundry Day and Elrow.

For many years, Primus has been served in bars and restaurants and the brand is currently also strengthening its presence in retail. Over the coming months, Haacht Brewery will be heading out to even more venues where large crowds like to gather and have fun, so everyone can taste and enjoy every aspect of the Primus brand experience. The stands are designed to reflect Primus’s brand values of quality and uniqueness.

Primus is and always will be the Pilsner beer for consumers who believe in making their own choices instead of following trends and hypes. This beer is for the bold at heart, who like to chart their own course, even though it may be different from everyone else’s. And the festivals and events that Haacht Brewery has chosen to sponsor with Primus echo this sentiment.

Enjoy a freshly-tapped Primus this summer at the following festivals and events

• Paradise City – June 23th to 25th 2017
• Gentse Feesten – July 14th to 23th 2017
• Cirque Magique – August 4th to 6th 2017
• Nostalgie Beach Festival – August 12th 2017
• WECANDANCE – August 12th and 13th 2017
• W-Festival – August 18th to 20th 2017
• Kamping Kitsch – August 26th 2017
• Antwerp City Drops – September 23th and 24th 2017